Job Description

Ready to explore, break barriers, and discover more? We know you’ve got big plans – so do we! Our colleagues across the globe love innovating with science and technology to enrich people’s lives with our solutions in Healthcare, Life Science, and Electronics. Together, we dream big and are passionate about caring for our rich mix of people, customers, patients, and planet. That's why we are always looking for curious minds that see themselves imagining the unimaginable with us. United As One for Patients, our purpose in Healthcare is to help create, improve and prolong lives. We develop medicines, intelligent devices and innovative technologies in therapeutic areas such as Oncology, Neurology and Fertility. Our teams work together across 6 continents with passion and relentless curiosity in order to help patients at every stage of life. Joining our Healthcare team is becoming part of a diverse, inclusive and flexible working culture, presenting great opportunities for personal development and career advancement across the globe. Your role: Reporting to the US Head of Omnichannel Customer Experience, US Oncology you will focus on delivering innovative digital marketing and field enablement programs in line with strategic objectives for the US oncology franchise. Your day-to-day will include executing website, SEO/SEM, database marketing, email, social media, and display advertising campaigns. You'll collaborate with internal teams, alliance partners, and agency partners to create landing pages and optimize user experience. You will monitor and evaluating online media campaigns to keep them fresh and effective. You will measure and report performance of all digital marketing campaigns and assesses against goals (ROI and KPIs). You'll have the opportunity to bring innovative digital programming to the oncology franchise through thought leadership, analysis of new market trends, and alignment with brand strategies. You will identify trends and insights and optimize spend and performance based on the insights staying current with emerging opportunities in the digital marketing world. Analyze market data sources to continuously improve our ability to get targeted messages to specific, relevant customers Plan, execute, and measure experiments and conversion tests Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points Identify critical conversion points and drop off points and optimizes user experience Collaborate with agencies and other vendor partners Evaluate emerging technologies Provide thought leadership and perspective for adoption where appropriate Who you are: Required: Bachelor’s degree required, masters or MBA, preferred 3+ years in a combination of operations, analytics & insights or marketing, preferably minimum 3 years in the pharma or bio-tech space. 3+ years of specific digital marketing experience Experience with search engine optimization, website development, and email marketing Well-versed in the use of social media as a marketing tool Understand website metrics and best practices Strategic ability to define a clear path in a complex environment, utilizing strong analytical skills to navigate through complex challenges, overcoming areas of ambiguity and deliver well thought out business solutions. Ability to demonstrative creative and innovative solutions Experience with CRM technology relevant to Field Teams and the ability to leverage big data Strong business acumen with keen analytical sense and ability to utilize quantitative analysis and sound business judgment in interpretation of sales and market data to drive strategy Deep expertise in data and system architecture Proven strategic and operational skills leading multiple impactful cross functional projects simultaneously Experience auditing operational program performance to identify potential gaps and opportunities for program improvement Understanding of current legal and regulatory environment Strong project and vendor management experience Requires advanced proficiency in Microsoft Office Suite (Outlook, PowerPoint, Word, Excel) and business writing skills Preferred: Home office/headquarters experience preferred Location: Flexible, open to hybrid or remote. onco2023 What we offer: We are curious minds that come from a broad range of backgrounds, perspectives, and life experiences. We celebrate all dimensions of diversity and believe that it drives excellence and innovation, strengthening our ability to lead in science and technology. We are committed to creating access and opportunities for all to develop and grow at your own pace. Join us in building a culture of inclusion and belonging that impacts millions and empowers everyone to work their magic and champion human progress! Apply now and become a part of our diverse team! Merck KGaA, Darmstadt, Germany, a leading science and technology company, operates across healthcare, life science and electronics. Notice Talentify is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status. Talentify provides reasonable accommodations to qualified applicants with disabilities, including disabled veterans. Request assistance at accessibility@talentify.io or 407-000-0000. Federal law requires every new hire to complete Form I-9 and present proof of identity and U.S. work eligibility. An Automated Employment Decision Tool (AEDT) will score your job-related skills and responses. Bias-audit & data-use details: . NYC applicants may request an alternative process or accommodation at aedt@talentify.io or 407-000-0000. #J-18808-Ljbffr EMD

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