Job Description
Responsibilities:
Localized Marketing Strategy
Adapt and localize brand strategies, campaigns, and marketing content to fit the local market, ensuring cultural relevance and consumer resonance.
2. Full-Cycle Store Launch Marketing
Pre-opening : Social media and community engagement to build anticipation and drive traffic
Grand Opening : High-impact campaigns including KOL collaborations and limited-time offers
Post-opening : Ongoing monthly themes and in-store promotional activities
3. Digital Traffic Generation & Conversion
Operate and grow local social media accounts; plan and produce engaging content; run targeted ad campaigns (e.g., TikTok); monitor performance metrics and continuously optimize promotional strategies.
4. Local Resource Integration
Source and coordinate with local partners such as poster suppliers, influencers (KOLs), and media outlets; manage the production and delivery of marketing materials and execute media outreach.
5. Public Sentiment & Risk Management
Monitor brand reputation; respond quickly to negative feedback; prevent potential cultural conflicts and manage cross-cultural sensitivities.
Knowledge & Skills:
Market Research & Consumer Insight
Proficient in conducting consumer research, competitor analysis, and identifying market trends to guide strategy and campaign planning.
Localization Strategy
Strong cultural insight into North American and Latin American markets, capable of crafting tailored communication strategies for different regions and audiences.
Integrated Channel Planning
Hands-on experience designing and executing multi-channel marketing strategies, including social media platforms (Instagram, TikTok), offline activations, and influencer marketing.
Content Creation & Copywriting
Skilled in writing compelling ad copy and creative briefs in the local language; capable of visual storytelling and concept development.
Creative Tool Proficiency
Familiar with basic design and presentation tools such as Photoshop (PS) and PowerPoint (PPT) to support content production and internal communications.
Qualifications:
Industry Experience
Minimum 2 years of brand marketing experience in FMCG, food & beverage, or tea-based beverage sectors. Candidates with experience supporting brands expanding overseas are highly preferred.
2 .Localized Project Experience
Demonstrated ability to independently lead marketing campaigns for the American markets (North or Latin America). Portfolio is required. Familiar with regional media channels, seasonal marketing opportunities, and consumer preferences (e.g., Latin community culture).
3 . Cross-Cultural Collaboration
Experience working closely with both oversea headquarters and local teams. Proven ability to align strategies, resolve cultural misunderstandings, and ensure seamless project execution across regions.
A global tea and dessert brand with over 36,000 stores worldwide, offering fresh-made milk tea, fruit tea, and soft serve ice cream at affordable prices. We are rapidly expanding into international markets, bringing high-quality, accessible products to new communities. Join us and be part of a dynamic, fast-growing team.
A global tea and dessert brand with over 36,000 stores worldwide, offering fresh-made milk tea, fruit tea, and soft serve ice cream at affordable prices. We are rapidly expanding into international markets, bringing high-quality, accessible products to new communities. Join us and be part of a dynamic, fast-growing team.
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